The brief was to design an interactive touchscreen introducing Earth Insights. The project was presented at HP Discover Barcelona, an industry conference which was attended by approximately 10,000 customers, partners and IT thought leaders.
As we received the data at the same time as the CI’s scientific team, there were no pre-analyzed findings to highlight. Instead, we rolled up our sleeves and dug right into the raw numbers. Sébastien, Lead Developer and company founder, built prototype visualizations that revealed interesting leads and helped to inspire our concept.
Meanwhile, Audrée, Creative Director and co-founder, and I reworked the charts with a graphical language that was coherent with the global design approach. The experience was structured to guide the user from a big picture overview to granular data insights. To this end, I developed three environments that could tell different parts of the story. Each of these environment housed different key findings pertinent to the project’s goal to demonstrate biodiversity loss.
Display a timeline of events for trap cameras (capturing over a million images from around the world). View specific areas and a selection images that were recorded.
Demonstrate what the data is telling us about how climate, human activity, and land use affect species.
Track how groups of species evolve over time, allowing us to monitor trends on a global scale.
Moodboard & Preliminary Concept