In collaboration with Mathieu, my colleague and fellow Art Director, we built a brand that was colourful and playful, with a particular focus on the playful part.
The logo itself is meant to be airy and reminiscent of sketched lines whereas the shapes in between the lines express the product of creation: adorable and lively polygons.
All good for a static object, but how to incorporate playfulness in a website? All I could think of was Jell-O! I wanted objects to bounce around like Jell-O flung from your arms, with all your might, in the air. Of course Guillaume, our Front-End Developer, was less amused when he first heard of the task at hand. This resulted in many back and forths with him experimenting different physics models trying to achieve perfect Jell-O wobbliness.
It was a lot of work for such a simple effect, but it made all the difference in the site.
As submissions came in and the jurors selected 12 Interactive Haiku. We needed to quickly update the website as an exhibit page promoting the creations.
I thought to myself, why don’t soft objects
become hard and vice-versa. I was wrong.
Jell-O effects were great for the big rectangles, but in the end, the average computer had trouble computing several wobbly objects bouncing around their screen colliding on fixed objects. We dropped the Jell-O parameters and kept them bouncing as solids.