The web analytics for the period September 10 - February 10 2015 are compelling. "It’s My Life" received 20,618 unique visitors, and 28,540 visits. Users spent 4.11 minutes on the site and collectively made 5,422 pledges to change their behaviour. It received 567 shares on Facebook and 308 shares on Twitter, including retweets from high profile users such as Bif Naked (130,000 followers) and Andre Picard (30,100 followers).
•98% of users agreed that It’s My Life information is relevant.
•94% of users said that they learned a lot about how to reduce their cancer risk.
•84.3% intended to explore cancer.ca for further information
•And the most impressive: 92.7% of users intend to make a lifestyle change to reduce their cancer risk.
An integral part of this project is the follow up; timely reminders from Canadian Cancer Society via social media such as “Have you been standing up more often this past week?” which aim to turn good intentions into tangible results that will save lives.